사옥디자인을 통한 기업의 문화마케팅 실현

A head office building is defined as to be exclusively used by one company. In the beginning, office building was created from a practical demand only for providing working space. However, corporate marketing strategy has drastically changed the building design according to a new trend. The current marketing strategy respects the consumer's emotional consumption attitude and demands company's social contribution. The head office building design could becomethe faceof itself reflecting companycharacteristics, the corporate culture. This trend is reflected on the office building design. Well-designed architecture of the company building symbolizing the corporate identity is a successfully accomplished cultural marketing which provides a cultural space to consumers. Furthermore, a successfully designed office building contributes to the architectural development and cityscape's improvement. A head office building provides cultural benefits as well as the opportunity of evaluating branding values to the customers. Also, companies can get benefits of raising brand awareness, organization culture and corporate identity. Successfully done building design can be achieved by a successfully planned cultural marketing strategy providing cultural space, art pieces and aesthetical exterior space which become good conditions for becoming a landmark.