패션주얼리 브랜드의 감성적 캐릭터 디자인 연구

This study tried to improve the design of character for the fashion industry and effectively publicize the brand image of a small fashion jewelry company through a powerful visual communication strategy. For this purpose, this study performed research and analysis of the features of publish of existing fashion jewelry companies as well as the current status and features of their utilization of characters for the enhancement of the brand's image. Based on the data, this study designed the fashion jewelry company's logo and new character and developed a powerful package design. It makes full use of the characteristics of the logo and the character that reflect the most critical issues of fashion jewelry design so as to promote the consumers' level of product recognition as well as the product characteristics. As these design plans, enhancement of the consumers' level of recognition of the brand is attempted as well as the execution of an effective publicity of the feature of the product through the use of the logo and characters reflecting the features of the fashion accessory, instead of simply introducing the brand or product.