디자인 관점에서 본 경험에 관한 문헌연구

The advancement of technologies, abundance of products/services, and expansion of global market have accelerated the commoditization of most products/services. Form and function based on aesthetics and usability are not enough for a product/service to be successful in a global market. Designers need to fulfill dreams and fantasies of their customers. They need to offer optimal experience to their customers. First of all, for designers to create this optimal experience, they have to understand what the experience is. This paper provides various literature reviews on experience from the fields such as psychology, anthropology, marketing, design, sociology, etc. Emotion is also reviewed since it is the most fundamental element of experience. Experience is classified as "micro" - if the studies are to analyze the structure or component of experience – and as "macro" - if experience is considered as a whole. Products/Service experience model is provided, at the end, to offer an alternative summary of customer experience. This model is a cycle that starts from 'Life-Context,' 'Aware,' 'Arouse,' 'Acquire,' 'Use,' 'Discard,' and ends at 'Reflect.' Each stage is important for creating optimal product/service experience, since customers experience differently at each stage. This literature reviews on experience may not be a thorough research, but an extensive research foundation of designing optimal user experience for designers.