중소기업 CEO의 기업가정신과 CI활동 수준의 관계에 대한 연구

The purpose of this study is to understand the effect of CEOs' entrepreneurship on the level of competitive intelligence(CI)in small and medium companies(SMEs) and to analyze the effect of competitive strategy type on the relationship between CEOs' entrepreneurship and CI level in SMEs. The field of entrepreneurship importantly deals with searching, evaluating, and utilizing the opportunities for the creation of new products and services. This is because opportunities can create new value through the introduction of new market development, new management and production methods, and others. The search for and utilization of opportunities become feasible on the basis of the continuous and systematic collection, analysis, and use of information on external environments. Hence, entrepreneurship becomes realized by grasping actual business opportunities through the use of tools and methods of CI. The key results of the study are as follows. First, innovativeness as part of entrepreneurship has a positive effect on CI level. Second, CEOs' innovativeness has a greater positive effect on CI level for SMEs pursuing low-cost strategy than for those pursuing differentiation strategy. Third, CEOs' risk-taking has a greater positive influence on CI level for SMEs with differentiation strategy than for those with low-cost strategy. The study discusses its weaknesses and future search as well as its theoretical and practical implications.