아이덴티티 성향으로 본 QR코드 디자인사례 연구

Technology is closely related to the field of art, the development of mobile technology had an effect to human thinking of the participate in the art. In the way of communicate between the artists and spectators, mobile technology could be interaction by participation and sharing that was brought the change of way to express the art. Development with the spread of smart-phone has moved the design area to online from offline, also the design within mobile technology environment is integrated communications to expand into the area. A valuable tool of high technology that is classified a two-dimensional bar code. Specially QR code provide a rapid rate to the user, as well as providing funny experience large amounts of information through the internet service that can be obtained in a short period of time. In addition, the technology of QR code is developed by digital and media environment which is the passage of consumers and businesses to communicate. This is the way to build identity through a quick and aggressive. Fundamentally, the function of QR code has a simply the ability to read and store the data. However, if QR code will combine with the design of a various elements, it can be recognized as the mediation of communication between companies and consumers. In the interactions with the others to express themselves, which is the beginning of the identity then QR code and identity design have a situation for the same purpose. This study consists as following, explains the two-dimensional bar code, and the design elements based on the collaboration with QR code, also analyzes the possibility of identity design of QR code. Therefore, this study suggests the new identity design form that is a structure of QR code in the various design elements from the cell. Furthermore, QR code has potential to develop as a positive form of design expression that creates new form of identity.