주얼리 산업의 경쟁력 향상을 위한 디자인 경영전략

The design of the former company stayed in a role in forming the products according to the management decisions. For the last 10 years, the modern company have been recognized design as a partner, leading the making - decision process with core department on an equal footing. It is disprove that the value of the former design perform a role in the one of the part of products development but nowadays it is key factor that increases the worth of the company and quality of products by means of management strategy for the creation of purchasing power, encouraging consumer's emotional purchase tendency. It is the key point of design management that design must be used for important management resources of the company, that design must coincide with company's strategy. The design management is to use design efficiently as the key resource and strategic means to realize company’s target. Now design management is not a matter of choice for the each company and becomes a survival strategy to get the self-motivate power. Recently Social changes make company require changing their management mind. Design management is the first, means of strategy management, the second, to use design for leading enterprise culture and image, the last, must be the driving force of strategic breakthrough to survive and innovate the depressed jewelry industry.