소비자 중심의 오피스 디자인 - 영업직군을 대상으로 –

Satisfying both 'Purchaser' and 'End-user' of the office furniture is difficult, because of their conflicting requirements. For the revenue growth, it is inevitable for Office furniture manufacturers to develop products focused on economic efficiency and management convenience, which the client companies demands who has purchasing authority. Although company executives are aware of the importance of workers in a specific area and their workplace, but in reality, inefficient office environment's vicious cycle continues because of the cost and managerial factors. Therefore, this study aims to propose an optimized office furniture design for sales department workers. To provide the best office environment for the actual-user that solving the inconveniences, applying theirs requirements and maximizing the work efficiency, we had proceed the cross-functional analysis in business feature, Professional behavior and work environment. And for the purchaser, to offer a suitable office furniture meets the needs of cost reduction and space efficiency, we had conduct the research of demand forecasting and sales potential in domestic office furniture market. Especially by studying 'Bench work system' from office furniture trend, that allows flexible usage of space in various shape, we derived the of low rate sitting concept workstation design for Sales people and temporary users.