Retrospective Marketing

Market of modern times is characterized as hyper-segmentation, hyper-augmentation, hyper-competition, and hyper-maturity. Focus of each and every company and product/service is, in parallel, farfetched and one-sided progress. Under this circumstance, it is in need of reverse or counter measures. Par excellence product/service does not always mean high-tech and ample variety. The advent of new era of new and rational thinking for all marketers has come. Historically(in the field of marketing) many huge, tip top, and master(victor) corporations have been continuously suffering and eventually dying from faster-than-ever changes. This phenomenon is accelerated, and the slope of downfall is dreadfully fiercer as the time progresses. This author, therefore, tried to find out both intrinsic and/or extrinsic cause and effect of related cases and suggested directions for today's corporations to stand an edge of competition. The concept of retrospective marketing is different from that of demarketing, anti-marketing, counter marketing, etc. Retrospective means looking back on or dealing with past events or situation. Retrospective marketing can be defined as all efforts for regressing to the virtue of simplicity against the vice of complexity and variety, regressing to the good nature and traditional product/service against the bad byproducts of overwhelming and redundant technology and development; and regressing to the root of needs from a variety of wants in the light of Zeitgeist.