호텔 객실가격결정 연구의 동향과 향후 방향

Since previous studies on hotel room pricing have rarely been systematically reviewed from a theoretical perspective, the purpose of this study is to summarize the existing researches and to provide suggestions for future research through a comprehensive review of 130 studies on hotel room pricing and related subjects that have been published in major academic journals in the field of accounting, marketing and hospitality and tourism management. Based on the theoretical and descriptive discussion, findings regarding study trends and limitations may be summarized as follows: First, most studies are similar not only in methods but in the main themes. Second, most studies have defined market narrowly and accordingly, have centered only on consumers. Third, qualitative studies are prevailing. Hence, the following recommendations for future research direction on hotel room pricing can be suggested: First,Multi-dimensional approaches should be encouraged in order to consider various interest groups in hotel business not just for pricing but to raise the total management results. Second, studies on multi-dimensional subjects such as business risks and the measurement, the incentive system of YM and human resources management need to be promoted. Third, survey-based or quantitative researches should be encouraged to overcome the limitations of prevailing qualitative researches and therefore, to improve its practical applicability to the industry. Results are expected to be a valuable basis for future researches on hotel room pricing.