사회적기업의 서비스품질이 고객만족 및 재구매의도에 미치는 영향에 관한 연구

While the social conflicts such as youth unemployment, elderly problems and income polarization recently rising are getting increased, the thing that has appeared as a new alternative is social enterprise. This study has attempted to clarify the relationship of social enterprise service quality with customer satisfaction and the relationship of customer satisfaction with repurchase intentions. The study sample has set the 532 customers who have used social enterprise products as the subject. The results of study are summarized as follows. First, the social enterprise service quality has partial positive (+) effect on customer satisfaction. Second, the customer satisfaction was shown as having positive (+) effect on repurchase intentions. This study has verified the causal effect of research model through the covariance structural analysis. This study is supporting the results of previous study while being raised to contribute in securing the competitiveness of social enterprise through the awareness and improvement effort of the social enterprise service quality factors that have tremendous influence on customer satisfaction and repurchase intentions. It has also suggested that a wide ranged research that has applied various variables on the subdimensions of social enterprise service quality is necessary.