A Study on Emotional Image of Floral Pattern Design

As a design in subject of flower, the natural object which satisfies aesthetic element, emotional andsensitive part in which various designs are utilized in products, the floral pattern design continuously appearsand is much utilized in overall part of our living regardless of time and culture. In particular, the floral patterndesign accounts for the highest gravity in textile design and is high in availability in textile products. However, there were no attempts to materialize and measure the reason why people continuously like and usethe floral pattern design. This Study intended to realize, through ‘Emotional Image’ of the floral pattern design, which part of thefloral pattern design let people like it and continuously use it, by focusing on people's emotional influence. Also I attempted to build the database of floral pattern design's emotional image about what concreteemotional image of floral pattern design is preferred upon products or how it can be utilized upon consumers'needs, by quantitatively measuring floral pattern design's emotional image. In 21st century, which is called the age of emotional information, attention is being drawn to thedevelopment of design responsive to consumers' emotion for creation of products' high value. The patterndesign in industrial view is needs of fabric fashion industry to continuously put out new products to the mallsand one way of product development to add newness and product. Thus, I intend to increase desirabilitytoward product with production of the design consistent to consumers' emotion, by providing emotional imagedatabase for floral pattern design, and I think this will influence on effective floral pattern design developmentas well as new product development. Therefore, this Study theoretically examined the importance and availability of floral pattern design throughfloral pattern design's definition and design characteristics in each culture and the cases of using floral patterndesign which appeared in products, and suggested theoretical background to understand deduction of floralpattern design's emotional image through definition of emotional image, sensitive elements and design approachmethod. Thus, in empirical study I suggested the criterion of floral pattern design's emotion image, byanalyzing emotional image of floral pattern design, and tried to suggest basic material for future floral patterndesign development and applying in product, by surveying purchase status of textile products which currentlyutilizes the floral pattern design and analyzing each product's preference of floral pattern design, based onpervious floral pattern design's emotional image criterion. As the study method I collected materials throughquestionnaires after selecting samples, and analyzed the collected materials according to approach type of studyquestions. Random sampling is used for empirical study and the details of the study is as follows. So I deducted the conclusion as follows ‘floral pattern design's emotional image criterion’, ‘floral patterndesign products' purchase status’ and ‘emotional image of floral pattern design in each product and relationshipof preference’, through the questions of this Study's empirical research. First, as a result of developing the floral pattern design's emotional image criterion, 34 kinds of adjectivewhich shows floral pattern design's emotional image were deducted and 6 kinds of emotional elements weredivided. Higher ranking of emotional image average adjective of floral pattern design was shown as 'luxurious'without dividing of sex, age, and ‘Luxurious Image’ was highest for emotional image elements without dividingof sex, age. And as a result of analyzing the difference in floral pattern design's emotional image upondemographic characteristics, there were differences in all of sex, age, marriage, schooling and household income. Second, the consumers' purchase pattern viewed through purchase status of floral pattern design productwas shown in the order of apparel>interior>fashion accessory, and when listing 10 high ranking items, itshowed in the order of scarf>wallpaper>one pieces>curtain>cushion>shirts>skirts>T-shirts>bedding>pants. Third, as a result of verifying analysis of the difference in floral pattern design image and preference ineach product upon demographic characteristics, men were higher in preference than women, and women intheir over 50s were the highest in preference. As a result of analyzing relationship in floral pattern design'semotional image and preference in each product, the preference relative devotion of apparel, interior, fashionaccessory were all analyzed as high in ranking of sophisticated image. It's judged that, based on this Study, we can promote product purchase by increasing consumers' preferencewith understanding of floral pattern design's emotional image and developing of floral pattern design fit toconsumers' needs. Therefore, more interests and researches should be actively done based on this, as this Study is utilized asbasic study material for floral pattern design development which uses emotional image, and I expect that itwill become a help for the development of fabric fashion industry with development of floral pattern designproduct competitive in gradually expanding emotional consuming market.