기업가 정주영을 통해서 본 K-기업가정신과 K-경영사례: 기업건강성 모델에 기초한 현대의 지속성장진화사례를 중심으로

Globally, there is growing apprehension that the recent slow economic growth will continue in the same path. In particular, there are warning signs of a long depression coming in South Korea's economy. Known as the Miracle on the Han River,' South Korea carries this monumental time period in its history books showing the nation's rapid industrialization and technological achievements, along with its education boom in a short period of time. A number of economists agree that this success was based on South Korea's entrepreneurs. In that, they argue that the absence of entrepreneurship and strategic responsiveness against potential risks are the main factors of South Korea's current depressing economy. As a part of the social organism, a corporation should think of long-term sustainability. In other words, it is a dangerous idea that corporations think only of short-term profit. In the long run, the strategic and practical accessibility is important for achieving its sustainable development. Ju-young Chung, a founder and chairman of Hyundai Group, is considered the smartest entrepreneur in South Korea. For fifty years, he has shown that his leadership was successful to make a balance of ‘creativity’, ‘marketability’ and ‘productivity’ which are difficult to maintain in the marketplace. This study suggests the practical model of four elements that enable corporations to be sustainable in the long-term. It also stirs up the issue of decreasing the number of emerging firms and increasing the number of corporations that focuses on only short-term benefit. Specific examples will be given to show what kinds of corporations are able to be sustainable in the market. This study also suggests that entrepreneurship and sustainability are the main keys to recover from the low economic growth. Support of this argument will be drawn from the Hyundai Group's business paradigm during the time span Ju-young Chung has led the company. The case of Hyundai Group shows to both current and entrepreneurs-to-be the importance of entrepreneurship in that the individual leader can achieve a number of business projects. Of course, there were counterforces against Mr. Chung in every single project, but he had overcome them with his creativity and challenging persistence. This study concentrates on the entrepreneurship of Ju-young Chung who had considered the numerous crises as opportunities to endure and overcome. Furthermore, by introducing 'Miracle on the Han River' and drawing other examples such as building the Gyeongbu Expressway, the attractions set forth in the 1998 Seoul Olympic, among others, entrepreneurs and a strong business philosophy can make the national economic change for the better.