중국기업 종업원의 고객지향성과 경쟁자지향성이 챔피언행동에 미치는 영향 : 임파워먼트의 매개효과를 중심으로

In China, which has large market potential, many multinational companies enter the market, and competition is fiercer than any other market. In order for Chinese companies to survive in a competitive market, it is necessary to pursue continuous innovation with core competencies. In order for this innovation to continue, the champion behavior of the employees should be based on. This paper examines the effects of customer orientation and competitor orientation on Chinese champions' behavior on the mediating effects of empowerment. In this paper, we analyzed the effects of customer orientation and competitor orientation on empowerment by collecting 278 data from 7 public enterprises and 13 private companies in Jinan, Shandong, China. Also, we analyzed the effect of customer orientation and competitor orientation on champion behavior by mediation of empowerment. As a result, customer orientation and competitor orientation have a positive effect on empowerment, and customer orientation and competitor orientation have a positive influence on champion behavior with mediation of empowerment. The effects of customer orientation and competitor orientation on empowerment were examined through these studies. In addition, we tried to differentiate the mediating effect of empowerment on champion behavior which is the basis of continuous innovation.