모바일 환경에서 한중 지속적 사용의도에 관한 비교 연구: 지배적 디자인 매개효과를 고려하여

The purpose of this study, we tried to examine the influence of the property of dominant design based on the technology acceptance model (TAM) on the intention of continuous use of mobile users. Predictor factors were designed perceived usefulness and perceived ease of use indicated on the technology acceptance model. The concept model was finished by selecting the property of dominant design. Participants were collected 135 samples through questionnaires of undergraduate and graduate students of W university at Iksan city in Korea. Participants of this study were collected 160 samples through questionnaires of undergraduate and graduate students of X university at Xian city in China. Thus, s total of 295 samples were used for the final analysis of the raw data collected in Korea and China. Smart PLS 2.0.M3 were conducted of casual relationship among factors for confirmatory factor analysis and path analysis. As a result of the analysis, all paths found a significant effect on intent to use continuously. When the users attitude is mediated through dominant design, the intention of continuous use has 59 (%) explanatory power. We confirmed through empirical analysis that there is no difference in recognition between Smartphone users in China and Korea.