사회변화와 공공디자인 지속가능적 방향성에 관한 소고(小考) - CSV와 인터렉티브 디자인을 중심으로

The purpose of this study is to study the alternative orientation of the paradigm direction of public design in accordance with the change of design methodology by period. The scope of the study analyzes the paradigm shift elements of the public design process by focusing on social design and urbanization as part of the perceptional transformation of public design according to the historical considerations of the generational design methodology, which is the center of the entire research context. Among the factors, we will analyze the case of public design combined with interactive design as a category of corporate shared value creation(CSV) concept and public design. A case analysis of public space design based on a common strategy of culture and information exchange among six large companies in Korea found that there is a common effect of creating shared value with the public, which promotes participation among users by providing a platform of communication to the public and enhancing corporate identity and image. It was confirmed that there is an effect of creating shared value with the public to promote participation among users. This effect can be seen as a virtuous cycle of sustainability, which encourages companies to invest in public design and increases corporate trust in the benefits of users. In order to integrate this CSV concept into public design, there are many factors, but as an alternative, it suggests the introduction of process element and process model of service design methodology. In addition to the above factors, in order to find an alternative paradigm orientation of the public design process, various public design elements, namely, eco-design, emotional design, ubiquitous design, universal design, crime prevention environment design, etc., are scattered. In order to implement this, it is considered that a platform-type counter is needed to find a touch point that can lead collaboration among stakeholders such as government, corporations and the private sector.