화장품 용기 제품디자인에서의 스큐어모픽 디자인 적용 사례분석과 소비자 반응에 대한 복합 연구

This complex study began from high growth of the domestic beauty cosmetics industry lately in world beauty market. The makeup containers can express the sensibility of consumer’s individuality and skeuomorphic design is one of expressing way. Therefore, the purpose of this research is to examine and analyze the case study of skeuomorphic design applied to cosmetic bottle product design and the responses of female consumers in combination. For this purpose, the researchers applied the text research, case study research and question investigation. First, according to the case study, the skeuomorphism was most applied to color cosmetics for eye and lips. And the target metaphor had the largest number of artifacts. The most frequently applied colors were red and transparent(no color), and the most frequently applied materials were found to be plastic like PET(polyethylene terephthalate). Second, women consumers felt the most positive about aesthetic(individuality, imagination, fun) and innovative(unique, fresh) keywords, and showed the most negative response in functional keywords from survey research. Finally, based on these findings, the research paper writers came up with three suggestions for product designers who consider applying metaphorical methods such as the skeuomorphism design in the cosmetics industry. The design researchers expect these findings to be a reference for cosmetic product designers who want to apply metaphors. In the future, a drafter hope that this beauty product research topic will expand the scope of study to buyer of various ages.