세종특별자치시 반응형 아이덴티티 디자인 적용: 미니멀리즘을 중심으로

The Sejong City was launched in July 2012 and was initially focused on the relocation of central administrative agencies, but it has been changing from an administrative city to a fourth industrial city since 2019 to a smart city and the implementation of Korea's New Deal in 2020. Identity design needs to be reevaluated accordingly. In particular, the web environment is also calling for an optimized identity design due to rapid changes in information technology such as various wearables and the Internet of Things. As the number of responsive web sites where information and communication technologies can be developed and optimized screens can be viewed increased, identity was intuitively communicated to users and designs were applied to make them more distinct and empathetic to other cities. Prior to the study, we looked at prior studies on the changing times in the web environment and the reactive web, and analyzed the identity design of the reactive web and applied minimalism characteristics step by step. Based on this, we surveyed experts and non-experts on the proposed survey by applying minimalist characteristics (simple, repeatability, and spatiality) of reactive identity and found that it was easily and intuitively recognizable in a small web environment such as mobile. Therefore, we hope that Sejong City's identity will continue to be studied in various ways and efficient management so that identity can be established in accordance with the changes of the times.