수요자 혁신 활동이 혁신 성과에 미치는 영향에 대한 연구 : 최고경영자 지분율과 환경 동태성의 조절효과를 중심으로

To quickly respond to the rapidly changing environment and diversifying needs of consumers, many companies have intensified user innovation activities that use the information and knowledge gained from customers. However, there have been conflicting arguments for the effect of user innovation activities on innovation performance. Accordingly, this study analyzed the impact of user innovation activities on the innovation performance of Korean manufacturers and also the moderating effect of CEO shareholding. Furthermore, it examined the moderating effect of environmental dynamism on the effect of interaction between user innovation activities and CEO shareholding on innovation performance through a three-way interaction effect analysis. The results show that user innovation activities have a positive impact on innovation performance. This impact is strengthened when the CEO's shareholding ratio is high. In addition, the positive impact of the interaction effects of user innovation activities and CEO share holding on innovation performance was stronger when environmental dynamism is high. This study provides practical implications that partnerships with customers in a rapidly changing business environment, can be an effective strategy for improving innovation performance, and CEO shareholding can be an important factor to strengthen the positive effects of user innovation activities. This study also presents academic implications that it is necessary to analyze a research model that comprehensively encompasses various internal and external factors that may affect relationships between them in order to better understand the impact of user innovation activities on corporate performance.