한국 기업의 디자인 경영역량 수준에 관한 연구: 선행요인 및 결과요인을 중심으로

The purpose of this study is to present and empirically validate an integrated model of the relationships between the level of design management capabilities and its antecedents and outcomes. Specifically, this study analyzes the positive effects of antecedents, such as competitive intensity, customer design sensitivity, strategic differentiation, CEO design leadership, and design-dedicated organizational structure on the level of design management capabilities and the positive effect of the level of design management capabilities on innovation performance. Based on 221 survey data collected from small- and medium-sized companies in five domestic manufacturing industries, our results show that customer design sensitivity, strategic differentiation, CEO design leadership, and design-dedicated organizational structure have a positive impact on the level of design management capabilities, which, in turn, has a positive impact on innovation performance. Therefore, the results of this study reveal that the level of a firm’s design management capabilities plays an important role in linking such antecedents as customer design sensitivity, strategic differentiation, CEO design leadership, and design-dedicated organizational structure to innovation performance. Based on these results, the study presents important conclusions, implications, and limitations with future research directions.