VR Tourism의 원격현장감 유목화(類目化) 가능성에 대한 탐색적 연구: 국내 관광 VR 100 cases를 중심으로

The purpose of this study is to provide basic information necessary for VR tourism developers, researchers, and consumers by attempting an exploratory research on the key measurable attributes through VR tourism, which has emerged as a new paradigm in the New Normal era since COVID-19, and p. As the coding of scales for VR video analysis, the video is classified into eight categories: guide presence, subtitle, aerial shot, content type classification, viewpoint classification, foreign language, narration, and screen dynamics. As a result of the empirical analysis, first, it was confirmed that the typology of tele- presence and interactivity is possible. Regarding VR tourism, the results showed that features vary sig- nificantly according to the type of content (cultural tourism, nature tourism, and others) and the observer's viewpoint (first person, second person, third person). Second, there is a significant difference between the telepresence and the interactivity of the tourist destination; therefore, the technology and the content types were differentiated by the effect of increasing or decreasing the response of views, subscribers, comments, and likes or dislikes. These are tools for measuring the interactivity of the YouTube platform. In conclusion, in VR tourism, the properties of telepresence found a significant difference in the interactivity. Practical implications are that the tools for measuring the interactivity of the YouTube platform were shown to be effective in evaluating factors, according to this study.