새치샴푸 용기 디자인 분석에 관한 연구

As self-dyeing is more popular than visiting beauty salons, interest in gray hair management among the elderly and the elderly is increasing. In the hair care market, which was centered on hair loss care, it has become a new keyword called gray hair shampoo. It is so-called "white-haired shampoo." It is a functional shampoo derived from nature and has recently established itself as a filial product for parents among those in their 20s and 30s. We would like to conduct a study on the container design of grayish shampoo, which is pioneering a new market. In this study, we will analyze consumers' preferences while analyzing each expression element of the gray shampoo container design. Based on this, the purpose is to provide the basis for the gray shampoo design for consumers. First, we look at the concept and characteristics of sachi shampoo, and then mention the current status of the sachi shampoo market. As a method of analysis, I would like to analyze the differences and preferences of each brand based on the survey while presenting the expression elements of the gray shampoo design. As of November 2021, the selection range of grayish shampoo was selected based on the sales ranking of grayish shampoo. As a result, it was selected as Modamoda Black, Lizk Al Black, Turhair Ageless, and Itpu Blackup. A survey was conducted on the results of the analysis by design expression elements of gray hair shampoo. The survey subjects were women in their 40s and 50s, and a total of 75 people were surveyed for 9 days from November 01 to 09, 2021. As the item called Satch Shampoo has become a new product line, it is time for consumer awareness that Satch Shampoo's design can come to mind. Unlike other products, container design that can give a color-changing image should be carried out. Modamoda Black Shampoo's container design preference index is high for each factor, so if you refer to it, it will help develop gray hair shampoo container design in the future. In order to differentiate the gray shampoo product line, functional parts must also be guaranteed, but stimulating consumers' desire to purchase must take into account the importance of design. Based on this study, we hope to present the direction of moving toward a differentiated brand of gray shampoo container design in the future and use it as basic data.