한국 문화 콘텐츠 수출 환경 변화에 따른 정부 엔터테인먼트 정책 인식과 공공·민간 인프라 만족도가 행복에 미치는 영향

Korea entertainment industry is growing faster than any other country in a rapidly changing and uncertain global economy and a difficult business environment where product and service must continue to be created. First, this study confirmed the relationship between the recognition of the importance of government entertainment policy and happiness. Second, the relationship between perception of satisfaction with government entertainment policy and happiness was confirmed. Third, the relationship between satisfaction with entertainment public infrastructure and happiness was confirmed. Fourth, the relationship between satisfaction with private entertainment infrastructure and happiness was confirmed. This study aims to make strategic suggestions to revitalize people's leisure life by identifying the impact of government entertainment policy recognition and public and private infrastructure satisfaction on happiness. As a result of the study, first, it was found that the perception of the importance of government entertainment policies had a significant effect on happiness, and the perception of satisfaction with government entertainment policies had no significant effect on happiness. Second, satisfaction with government entertainment public and private infrastructure was confirmed to have a significant effect on happiness. Through the results of this study, the government should strive to develop and support programs that allow activities (experiences) rather than viewing when establishing entertainment policies, and that the difference in satisfaction with public and private entertainment facilities is Since it may vary depending on the regional scale, infrastructure construction and support considering various demographic characteristics are required.