호텔기업의 ESG 동향 탐색을 위한 의미연결망 연구

Hotel companies strive for ESG activities based on various environment, society, and governance forms to ensure sustainability. This study examined hotel consumers' perceptions and trends on hotel ESG-related keywords extracted from online social media. The results are as follows. First, keywords such as management, Lotte Hotel, eco-friendly, society, environment, company, sustainability, hosting, vision, practice, governance, continuity, strengthening, and organization showed a high frequency of appearance. Second, through the CONCOR analysis, a total of six clusters were identified. The names of the clusters were confirmed as ESG-related practice and participation, value creation, vision and change, dedicated organization, guest room introduction, and eco-friendly practice. Based on these findings, we would like to provide practical implications that can be applied to hotel companies and academic implications that can be used in hotel academia.