크루즈 선사 기업의 ESG 경영과 당면 과제 카니발 코퍼레이션 및 로얄캐리비안 그룹 사례를 중심으로

Environmental, Social, and Governance (ESG) factors are critical indicators that measure both a company's sustainability and its non-financial performance. As the global community confronts climate change and the advent of endemic challenges, the significance of non-financial metrics, such as ESG, is becoming more pronounced. These factors play an instrumental role in determining a company's long-term viability and prosperity, and their integration into cruise line management is evident. In light of the setbacks from the COVID-19 pandemic, cruise lines have sought to overcome the crisis by implementing safety and hygiene protocols. They have also received accreditations from reputable organizations to assure tourists of their ventures' safety in relation to infectious diseases. As the pandemic stabilizes, these cruise lines have coordinated closely with health authorities worldwide, resuming operations in major countries including Europe, the U.S., and Singapore. It's anticipated that by the end of 2023, the cruise industry will not only recover but exceed pre-pandemic levels, and its growth trajectory is expected to to accelerate further. Leveraging 'endemics' as a novel avenue to revival, the strategic incorporation of ESG management was indispensable for cruise line companies. By examining ESG management practices among cruise lines, this paper aims to shed light on the need for ESG management for entities associated with the cruise industry. It also intends to address the challenges they face, explore supportive policies, and chart out strategic directions.