A Study on the Influence of Pet Food Characteristics on Consumer Perception and Purchase Intention

In recent years, the number of households with pets has increased significantly due to changes in lifestyle, such as the rise of single person households, the declining birthrate, and the nuclearization of families. As the number of households with pets increases, the pet food industry is growing rapidly. This study aims to explore buyer perceptions for the purpose of pet food development. A survey was conducted among consumers who have purchased pet food. The survey was conducted in the Iksan city area among the customers of a pet food store specializing in pet food who had visited the store and purchased pet food. The survey period was conducted between September and October 2022, and a total of 100 questionnaires were used for empirical analysis, excluding missing and insincere responses. As a result of the analysis, consumers preferred online shopping malls, pet stores, and veterinary clinics as their favorite places to purchase pet food because they are fast, convenient, easy to purchase, and reliable. Therefore, based on the results of this analysis, the implications and limitations of the study are presented.