친환경 보호 정책에 따른 패키지 디자인 변화 사례 연구 -한·일·중 음료 패키지 디자인을 중심으로-

As the international community's awareness of environmental protection increases, more than 130 countries around the world have declared carbon neutrality. Accordingly, companies are also increasing their brand value by adopting sustainable green management, such as carbon reduction and plastic removal, as a necessity rather than an option. Against this background, this study analyzed changes and development trends in the package design of Korean and Japanese beverages based on the 4R principles of eco-friendly package design, based on theoretical considerations of environmental protection policies and package design. As a result, first, raw material consumption was fundamentally reduced by reducing the raw materials used in package design. For example, the use of printing ink was reduced by minimizing labels or using a container design without label stickers. Second, by using materials with a high reusability rate instead of materials with a low reusability rate, the proportion of resource reuse was increased and energy use and carbon emissions were reduced. For example, glass containers were used instead of plastic containers. Third, to increase recyclability, containers that are easy to separate and handle were used or labels were removed. Fourth, existing packaging materials were converted to eco-friendly packaging materials, examples of which include the use of eco-friendly ink, transparent plastic containers, and glass containers. In addition, this study analyzed the problems of China's eco-friendly package design through China's eco-friendly protection policy and beverage package case analysis, and presented a design direction according to the 4R principles of eco-friendly package design.