The Influence of Hofstede Cultural Dimensions on Product Design

This study analyzed the impact of culture on product design from a global background. As the convergence and cultural exchange of global markets have been strengthened, it has become important to understand the impact of cultural differences on product design. Based on previous studies, the relationship between culture and product design was studied in depth, and it was pointed out that an accurate measurement of cultural values is necessary. The study conducted an empirical analysis using Hobsted's cultural dimension model, WVS, and EVS data as individualism and self-indulgence tendencies increased, and preference for concise design and service-oriented increased. The decrease in power difference led to the weakening of small-sized products and brand effects. These changes indicate that cultural differences are still crucial in global product design and provide important insights for designers and companies in establishing global strategies. This study has important implications for design development and brand position in a global market environment.