포스트코로나 시대 소상공인의 디지털 전환 현황 분석 및 시사점

As the Fourth Industrial Revolution unfolds, Small and Medium-sized Enterprises (SMEs) are experiencing rapid shifts in the digital landscape. These changes are propelled by the swift adoption of digital and smart technologies, evolving social dynamics, and the rise of the contactless economy in the wake of the COVID-19 pandemic. This study aims to identify and analyze the key factors influencing the digital transformation of SMEs from 2020 to 2023. Our research employed a multi-faceted analytical approach, including word cloud visualization, TF-IDF analysis, LDA topic modeling, and CONCOR discourse analysis. The findings reveal that the COVID-19 pandemic and the government’s New Deal policies were primary catalysts for this transition. Additionally, we observed significant involvement from private sector companies and an expansion of financial support mechanisms. Notably, there was an increase in keywords related to global market entry, underscoring the growing importance of digital transformation for international competitiveness. Based on these insights, we conclude that comprehensive and systematic support policies, coupled with robust public-private partnerships, are essential to facilitate the digital transformation of SMEs. We anticipate that the results of this study will provide valuable foundational data for policymakers and stakeholders in formulating effective digital transformation strategies for SMEs. This research contributes to our understanding of the evolving digital landscape and offers guidance for supporting SMEs in navigating these changes successfully.