서울시 골목상권 내 카페 매출 성과의 핵심 요인: 빅데이터 기반 실증 분석

The purpose of this study is to analyze the characteristics of neighborhood commercial areas in Seoul that impact cafe revenue. The study focuses on 1,090 neighborhood commercial areas in Seoul, utilizing profiling data provided by the "Seoul Our Neighborhood Store Business Analysis Service." The analysis centers on cafes, a representative sector within the local service industry. The results show that the attraction features of the area have a positive impact on cafe revenue, while factors related to the shrinking of the commercial area negatively affect sales. Additionally, the number of restaurants, business types, and cafe density positively influence revenue, while store density has a negative impact. However, variables such as the number of cafes relative to the number of restaurants, the number of cafes relative to the number of stores, local population, public transportation, and apartment prices were found to have no significant effect on cafe sales. This study suggests that the information provided by the business analysis service should reflect the interests of specific industries and highlights the importance of considering industry-specific factors when analyzing commercial area characteristics for policy-making and research.