대학생이 지각한 환대기업의 ESG 경영이 취업 선호도에 미치는 영향: 기업 신뢰의 매개효과

This study aims to examine how university students' perceptions of ESG management in hospitality companies affect their employment preferences and whether corporate trust serves as a mediating factor. We collected data from students with awareness of ESG management enrolled in 2-, 3-, and 4-year universities at J University, O University, and H University in Seoul and Gyeonggi province and used 231 valid samples for the empirical analysis, based on a judgmental sampling method. The main conclusions and implications of this study are as follows : First, among the ESG factors perceived by university students, both environment(E) and governance(G) had statistically significant positive effects on employment preference, while society(S) showed no significant impact. This indicates that as students' perceptions of the environmental and governance practices of hospitality companies improve, so does their preference for employment with those companies. Second, among the ESG factors perceived by university students, only the environmental(E) aspect had a mediating effect. It directly increased employment preference and indirectly strengthened corporate trust, which in turn reinforced students’preference for employment with the company. This study provides useful and complementary empirical information for universities and hospitality companies in developing ESG management education programs, making policies, and promoting sustainable business practices.