중국 의료 회사의 로고 디자인에 대한 연구

With the continuous advancement of medical technology and the improvement of living standards, people's demand for physical health and medical care has been increasing, leading to a growing demand for medical devices in both household and hospital settings. To research brand logo designs for Chinese medical device companies, this study investigated and analyzed current market conditions. Based on the analytical results, new design proposals for medical device company brand logos are presented. This study collected data from China's top 9 medical device brands by sales revenue in 2022. After reviewing prior research on core elements of medical device brand design, key brand design components (brand name, logo, symbol, and color scheme) were analyzed. Through STP analysis (Segmentation, Targeting, Positioning) and competitive positioning analysis, the market positions of rival brands were identified. Building on these findings, strategic proposals were formulated, and two new design concepts were developed for the brand logo of Shanghai Yongzhong Medical Technology Co., Ltd. From a design perspective, the proposed logo concepts emphasize clear market differentiation from the other nine brands while presenting more competitive design solutions. The study aims to provide distinctive visual identities that align with evolving market demands and enhance brand competitiveness in China's medical device industry. In short, the research and analysis of medical device brands shows that in that in the ever-changing market environment, the logo design of medical device brands needs to be continuously developed and innovated. In order to design competitive logos more accurately, it is necessary to expand the research on medical device brands. It is hoped that more useful information will be provided for future research.