이노비즈 기업의 ESG경영이 기업이미지, 기업신뢰, 장기적 관계지향성에 미치는 영향

Companies must establish innovative management strategies to respond to the rapidly changing external environment and pursue new values accordingly. ESG management, which began to be introduced domestically in the 2000s, is becoming a major task that must be reviewed in response to the rapidly changing management environment such as climate change. In particular, Innobiz companies, which are technology-leading companies, are expected to actively introduce ESG management beyond the use of innovative new technologies. Accordingly, this study aimed to examine the sustainability of Innobiz companies and suggest ways to increase competitiveness by clarifying the impact of ESG management of Innobiz companies on corporate image, corporate trust, and long-term relationship orientation. For the purpose of this study, an online survey was conducted targeting corporate officials, and 281 samples were used for empirical analysis to derive the following results. First, environmental, social, and governance factors among Innobiz companies' ESG management had a positive (+) effect on corporate image. Second, environmental and governance factors among Innobiz companies' ESG management had a positive (+) effect on corporate trust, but society had no effect. Third, corporate image had a positive effect on corporate trust. Fourth, corporate image had a positive effect on long-term relationship orientation. Fifth, corporate trust had a positive effect on long-term relationship orientation. Therefore, Innobiz companies should strive to build a positive corporate image and corporate trust with consumers through ESG management and maintain long-term relationships with customers, thereby enhancing corporate competitiveness.