문제성 발톱 관리의 서비스편익이 고객 감정반응과 행동의도에 미치는 영향

Recently, the beauty industry has become increasingly specialized and segmented, leading to a growing demand for professional services handling problematic nails, such as ingrown and deformed toenails. Problematic toenail care has emerged as a specialized service domain that goes beyond aesthetic improvement since it provides both functional and physical benefits, including the alleviation of walking discomfort, pain, and psychological distress. However, it has been difficult to find studies examining how these benefits affect clients’ emotional reactions and behavioral intentions. In this context, this study aimed to empirically examine the effects of physical and functional benefits from problematic toenail care services on clients’ emotional reactions and behavioral intentions in order to unveil how the value of these services is perceived and to provide practical implications. To achieve these objectives, a questionnaire survey was conducted among clients with prior experience using problematic toenail care services. A total of 349 valid responses were collected, and the collected data were analyzed using SPSS 25.0. To identify respondents’ characteristics and the structure of measurement tools, frequency analysis and factor analysis were performed, while Cronbach’s alpha was used for reliability testing. In addition, correlation and regression analyses were conducted to examine the relationships among key variables. The results show that both physical and functional benefits had significant effects on client satisfaction and positive emotional responses, as well as on revisit intention and recommendation intention. Furthermore, client satisfaction and positive emotions played a meaningful role in shaping behavioral intentions. In other words, emotional reactions perceived during problematic toenail care services are critical factors in determining future behavior. The above results suggest that the alleviation of physical discomfort and improvements in daily life convenience following treatment may contribute to the formation of positive emotions and continued use of services. This study is significant in that it conceptualizes problematic toenail care as a professional service domain that provides physical and functional benefits rather than a mere aesthetic treatment. From a practical standpoint, this paper demonstrates the necessity of service design and client management strategies that focus on relieving physical discomfort and enhancing daily life functions in problematic toenail care services.