한국 외식업체의 서비스품질에 대한 일본 관광객의 지각에 관한 연구

The purpose of this study was to find out how the Japanese tourists perceived the service quality of domestic food service facilities and to suggest a better way of service to them. To analyze the data, factor analysis, t-test, one-way ANOVA, and multiple regression was conducted. The results of this study could be explained as follows : First, the perception of FAC 2(personal service and cleanliness) strongly influenced the satisfaction of food service facilities in Korea. Secondly, FAC 5(adequate price) influenced the satisfaction and recommendation of food service facilities in Korea. Third, the food service industry heavily depended on the personal service. Therefore it is a good way to improve the working environment and to motivate employees for offering the best service to the customers.