Study on the Development Strategy of Korean cruise industry- Focused on food and beverage · terminal · product development -

Nowadays, the tourism industry grown into a huge industry worldwide has become one of the four top industries in the international trade along with oil, automobile and information industries. The tourism industry, of which importance is on the rise worldwide as time goes on, is rated as the industry with a huge effect on enhanced recognition in society, cultural exchanges and enjoyment, as well as an economic effect. Especially, the cruise tour is forecast to develop further, due to life style change in the 21st century; namely, the desire to maximal utilization of leisure time and income increase. Korea is a peninsula country surrounded by sea, which is unlimited available resource, and thus the cruise industry has a huge growth potential in the future with such a favorable location condition.Although the cruise market has a powerful potential actively meeting new demand, the weight of Korean cruise industry in the world’s cruise market has been meager, due mainly to lack of cruise industry-related policy and development of cruise tour products, coupled with lacking ideas and actual experiences. The study on the cruise tour product development focused on Korea linking Northeast Asia is seriously and urgently needed in the future in line with the demand of cruise tour worldwide as well as that of Asia.