한국기업과 미국기업의 경쟁정보활동에 관한 탐색적 비교연구

This research explores the differences in competitive intelligence practices between Korean and American companies. The results of this research reveal significant differences between the two groups of companies in all major areas of competitive intelligence, including its process, methods, and infrastructure. For example, Korean companies utilize personal connections to gather undisclosed information more than American companies, while American companies utilize various media, such as the internet and newspapers, to gather disclosed information more than Korean companies. To deliver information to relevant users, Korean companies rely on reports more than their counterparts, and American companies rely on e-mails more than their counterparts. American firms are internally more open in conducting competitive intelligence activities than Korean companies. The organizational members of Korean firms have a greater tendency to view competitive intelligence as somewhat unethical than their counterparts. These results suggest some important implication for the introduction of American CI theories and methods to local Korean companies, and they also call for a development of CI theories and methods tailored to the conditions of local companies.