그룹 인센티브가 근로자주도의 혁신과 기업성과에 미치는 효과: 시장전략의 조절적 영향

This study examines the effects of group incentives on employee-initiated innovative activities and firm performance on the basis of motivation theories. Also, it tests whether the effects depend on market strategies of individual companies. While previous research has focused on direct effects between group incentives and firm performance, there have been relatively rare studies that dealt with mechanisms through which those effects were realized and with situations in which group incentives have differential effects on firm performance. To find those mechanisms and situations, this study investigates both meditation roles of employee-initiated innovative activities and moderation roles of market strategies. This study finds that group incentives have positive and significant effects on employee-initiated innovative activities and establishment-wide performance. It also finds that group incentives have greater impacts on the two dependent variables in establishments with market following strategies than in those with market leading strategies. These results imply that market followers in particular should adopt group incentives to induce employee-initiated innovative activities and firm performance, whereas group incentives generally improve them irrelevant to market strategies.