정책집행 이후 여론과 정책위상 변화에 관한 연구 : 서울시 중앙버스차선제 사례를 중심으로

This study shed light on uncovering practically about how the public opinion and policy status change and what kind of process they have. For explaining these goals, this research gathered news information about issue from portal site, DAUM, abd took theoretical and statistical analysis such as frequency and cross analysis including econometric analysis, autoregressive conditional heteroskedasticity analysis. According to the results, critically important issue like a change from opposite side to supporting side depend on showing backing of credit worthiness of institution and person. A expression of supporting is possible after verifying visible political outcome, and is prepared complementary counterplan to already executed policy. This research shows that there are short-term through long-term treatment in political changes to cope with public opinion. Government use public relations, incentive, and compensation as tools when it faces severe opposite public opinion. Things to be considered when developing and implementing policy are, firstly, it is needed to understand citizens' general behavior toward policy development and implementation. Secondly, it is needed to heavily focus on policy process. That is, even though the contents of policy are made well by reasonably and scientifically, it need to complement exited policy with acceptance of public opinion. This will enhance political actuality, undoubtedly, adaptation.