미국산 쇠고기에 대한 위험지각이 소비자 태도 및구매의도에 미치는 영향
Effect of risk perception consumer attitudeand purchase intentions on American beef.
변광인(영남대학교); 김기진(영남대학교); 이보순(우석대학교)
11권 3호, 275~298쪽
초록
This study purposed to know the influence which the consumers’ perception on the risk exerted on their attitude and the purchase intention when they purchased the beef from America. In order to measure the risk perceived when they purchased the beef from America, this Study used three forms of risk perception - a physical, a social, and a financial risk. In conclusion, the level of risk perception by women was higher than that by men, and the married, single persons, and those who have their children, those who have no. Finally, according to the result of a multiple regression over the three dimensions of the risk perception, the higher the social and the financial risk, the more negative the consumers’ attitude on the beef from America, so it is expressed that they didn’t purchase it.
Abstract
This study purposed to know the influence which the consumers’ perception on the risk exerted on their attitude and the purchase intention when they purchased the beef from America. In order to measure the risk perceived when they purchased the beef from America, this Study used three forms of risk perception - a physical, a social, and a financial risk. In conclusion, the level of risk perception by women was higher than that by men, and the married, single persons, and those who have their children, those who have no. Finally, according to the result of a multiple regression over the three dimensions of the risk perception, the higher the social and the financial risk, the more negative the consumers’ attitude on the beef from America, so it is expressed that they didn’t purchase it.
- 발행기관:
- 한국외식경영학회
- 분류:
- 관광학