쇼핑 공간 디자인의 스토리텔링에 관한 연구

With being widened and various consuming desire in the modern society, consuming is taking on a role in living life as a method of expressing someone's identity, creating a social and cultural meaning. Following this flow, the consumer is requesting the space and time to present their mind as well as making their different meaning, so the consuming space is changing its original meaning to the comprehensive meaning with the new enjoyable sensation beyond its original function. In various parts of the digital media, products and etc. the storytelling is widely applied for effectiveness to extend its identity and express its sense, while the storytelling, from space of people's direct living and experiences, isnot a sufficient level yet. To grammaticalize the storytelling space, this study analyzed the established shopping space applied to the basic attribution from the storytelling and searched the case from a product pointed of storytelling. Though methods are applied to provide materials of a story, the story development is insufficient for attracting continuing visit. Continuing studies will need to satisfy the customer's desire that is requesting more various and changeable consuming culture for the near future.