로지스틱 회귀분석을 이용한 헬스투어상품 구매의도에 영향을 미치는 헬스투어 속성 연구 -한국인과 일본인 관광객 비교연구-

This paper attempts to identify the critical attributes of Health Tour and identify the effects of the Health Tour attributes on Health Tour purchase intentions by the logistic regression analysis. Data was collected from Korean and Japanese tourists who traveled to Busan. In case of Korean, seven sub-dimensions were deduced from principle component factor analysis(PCA) with a varimax rotation for attributes. The deduced factors were interpreted as representing 'functional diversity', 'promotion and program development', 'facility and location', 'external operational uniqueness', 'support of policy', 'function of relaxation and cure', 'internal operational uniqueness'. And, in case of Japanese, six sub-dimensions were deduced from principle component factor analysis(PCA) with a varimax rotation for attributes. The deduced factors were interpreted as representing 'support of policy and promotion', 'diversity of experience program development', 'facility location and program development', 'medical service level and cost', 'personal experience program', 'promotion and health tour knowledge communication'. The consequences of this research are presented as follows: In case of Korean, 'facility and location' and 'function of relaxation and cure' factors were and in case of Japanese, 'diversity of experience program development' and 'medical service level and cost factors' were accepted as significant factors.