IPTV의 인터넷 검색 서비스를 위한 퍼소나 기반 인터랙션 디자인에 관한 연구 -KT 메가TV를 위한 네이버 검색 서비스 디자인을 중심으로-

Based on the high speed Internet infrastructure, IPTV offers not only the real time broadcasting but also the VOD and Internet service. The Internet search service, specifically, is the next generation service that changes the passive nature of the television to make it an interactional communication device that can be used to collect and utilize information. However, the lack of infrastructure such as hardware, network speed and understanding among service providers offered rather unstable ground for the Internet search service, not to mention the user’s habit of using TV as a passive device and the low expectation due to inconvenience of the input/output tools. This research was to find the right factors for the success of users being adapted to the newly offered IPTV internet search service and the interaction design of such service based on user experience research. The study analyzed the needs and requirement of the search service for the IPTV for the project that is servicing Naver search service in KT’s Mega TV, and made the modeling of most typical user group persona. Following the analysis, the research went further to come up with an optimized search interaction model for television by utilizing the usage scenario based on the core persona. In addition, detailed search interaction design such as enhancing accessibility, ease of input, increasing legibility, and convenient navigation was drafted. Through this practical research dealing with IPTV service which is new to design field, interaction design direction and a pioneering case is developed.