감성적 웹 디자인의 효용성 고찰 -감성 디자인이 돋보이는 사이트의 유형별 분류를 중심으로-

Since the birth of the worldwide web (www) in 1991, new jobs were created and due to the feature of the media that requires technological background, web designers have been recognized for their expertise and has become a popular occupation together with web programmers. However, according to statistical studies, the pay raise rate was found to be relatively lower compared to designers in other fields. Excessive competition, faster speed for site approachability and pressing development schedules provided a logic for under-evaluating the time and effort of designers for their creative and emotional activities. Hence, it created less room for designers to work with. However, despite the weak economy, companies and brands (Starbucks, Ipod, Haptic, Nike, etc) that is continuously engaging itself in emotional design and marketing activities, have been continuously loved by users and enrooted itself as a love mark. By measuring and analyzing the human emotion to develop products or apply it in the environmental design, emotional design and marketing aims at creating a more comfortable and pleasant life for humanity. As shown in the above example emotional design and marketing is creating new markets and opportunities, while acting as a new connecting link for consumers in the capitalist world that overflows with numerous products and brands. The conversion to web 2.0 has become positioned as a new media being called a digital revolution and even now, numerous websites are being made and awaiting for users to click on it. Among them, sites that use emotional design and communication techniques appeal to users with a friendly appearance in order to convey an offline warmth despite the fact that it is online. In other words, multi-faceted efforts are being made to provide a new emotional experience to users and user experience in websites has become an important issue. The next generation following the quickly progressing digital informization is called the dream society and advanced countries are already competingly developing technologies to develop robots that have human-like emotions. Design sense and emotion can create much value an uniqueness for the development of media and technologies and it can work as an opportunity for us to get a bigger piece of the pie while strengthening out status in the market.