스마트폰 디자인에 대한 소비자의 사용성에 대한 연구

iPOD is a product that recently becomes a social and cultural topic of conversation, of which importance has come into the front to the extent that there is a talk saying iPod Phenomenon currently. This comes from a new design strategy of Steve Jobs who presented PC at the beginning of 1977. In the past, Steve Jobs was awakened to the cultural contents markets with 3D animation through Pixar in order to find out an extraordinary break through when he was difficult, returned to Apple and established a bridgehead to penetrate into MP3 market with iTune. Success factor was to make potential consumers focused on value of design, information and user convenience. Sales volume of accessories only for iPOD is two hundred million dollars a year. iPOD docking installed on even cars says its importance. Afterwards, as iPOD was landed in Korea on Nov. 2009, a great wind had begun to rise around the domestic mobile phone market. Differentiated value from utilization of various kinds of contents and extraordinary interface method was its important cause. Thus this study aims to quantitatively understand reason of the fact that the personal mobile phone becomes a heat good in Korea recently through experimental verification and find out a clue to solve several problems of the current domestic products when developing design of the mobile phones in the future.