의료관광목적지별 선택에 영향을 미치는 요인에 관한 연구

A medical tourism as a blue ocean industry retains great potential for substantial profitability. Not only is health care the treatment and management of illness and the preservation of health through services offered to specific nationals, but it is also a part of global business provided to transnational citizens. The purpose of the study identifies the factors affecting the selection of medical tourism destinations by using the theory of consumption values. In this study, foreign tourists in Myung-Dong in Seoul, Nampo-Dong in Busan, and an anonymous university areas were directly surveyed through five international students from the US, China, Canada, and Australia. 87 responses were collected in Korea with 58 responses in foreign countries out of 145 questionnaires distributed. In case of survey for foreigners, foreign corporate employees and international students were fully explained of the details of this study. The researches did discriminant analysis to find factors affecting medical tourism destination. The factors influencing selection of medical tourism destination are professionalism on medical services, satisfaction of medical services, patriarchal males, and people with active health perspectives. People who want to visit Korea as medical tourism destination tend to focus professionalism on medical services and satisfaction of medical services however, people who want to visit other countries tend to be patriarchal males and have active health perspectives.