수익창출기대비용이 경영성과에 미치는 영향

The purpose of the study is to investigate that It has the influence of propensity innovation by business and expected expenditure on promising to generate revenue on firm performance. At this time, expected expenditure on promising to generate revenue is meaning expense for directly pursuit of benefit. For example, R&D expenditure, advertising expenditure, entertainment expenditure, welfare expenditure, education & training expenditure ets. And propensity innovation by business is meaning propensity to grow and development on business. Meanwhile, The results of study can be summarized in the following. First, considering that statistically, R&D expenditure has 'significant positive' effects on firm performance with over the long term as several years. It shows us that we have to get keeping to invest R&D expenditure in over long term as several years for benefit. Second, entertainment expenditure has 'significant negative' effects on firm performance with in a short period as one year. It shows us that we have to get caution for entertainment expenditure in a short period as one years for benefit. Third, education & training expenditure has 'significant positive' effects on firm performance with in a short period as one year. It shows us that we must recognize to need considering effect about period of education & training expenditure. Fourth, propensity innovation by business has 'significant positive' effects on firm performance with over the long term as several years. it shows us that we have to get keeping to invest for propensity innovation in over long term as several years for benefit. According to the results it shows the necessity of the recognition about propensity innovation by business and expected expenditure on promising to generate revenue that it can be important factor as grow and development of firms. So it needs managing, coordinating, controlling.