레스토랑 선택속성이 소비감정 및 고객만족에 미치는 영향

This study is aimed at inquiring into the effect of Restaurant choice attributes on consumption emotion and customer satisfaction. The result was summarized as follows. In the effect of Restaurant choice attributes on consumption emotion, the attractiveness, contents, convenience and food had a significant positive effect on the consumption emotion, and in the effect of customer's consumption emotion on customer satisfaction, customer's consumption emotion had a significant positive effect on the customer satisfaction. Besides, the mediating effects of consumption emotion in the relationship between Restaurant choice attributes and customer satisfaction showed that the attractiveness, contents and convenience are completely mediated, while the food is partially mediated convenience, food) has a big effect on the customer satisfaction. As stated above, when four factors - the attractiveness of Restaurant, the contents of quality and taste, the convenience of service and various dishes of food menu as Restaurant choice attributes - were positive as the results of behavior intention by consumer's expected emotion, the consumption emotion was also positively high.