글로벌 체인 호텔 종사원의 근무 지역, 영어 역량에 따른 브랜드 선호도와 조직 몰입도에 관한 비교 연구 - 국내·외 합작투자 호텔 ‘노보텔’ 종사원을 대상으로 -

The number of global brand hotel under several management systems in Korea has increased and gradually prevailed throughout the country. The type of joint venture is no exception, so it is needed to research joint venture hotels. This study focused on employees in joint-venture company, and examined their recognition on the organization. Corporate global brand preference when first hired and the current organizational commitment were measured to research the difference between hotel personnel, and the difference according to the working place & English communication skill for the task. ‘Novotel’ was selected as the proper brand for this research and divided into 4 groups by the location of the hotel chain. The results of this empirical study indicated meaningful difference between global brand preference when first hired and the current organizational commitment. The mean value of global brand preference when first hired is higher than the one of the current organizational commitment. And there was significant difference between groups on above mentioned two important components according to working place. In the result of comparative analysis according to English communication skill, there was significant difference in employees’ global brand preference, in case of organization commitment, however, significant difference was not found between groups.