호텔레스토랑 VIP 고객의 정(情)과 장기적 관계지향성 관계연구

The study is to determine effects of the relation between a Customer's Affection, psychological Ownership and long-term orientation in the Hotel Restaurant. While many of the preceded studies focused on marketing strategy for purchase, revisiting, and recommendation by a Customer's and the relation between manpower service and physical services, I focused mainly on the Affection of Customer's in this study. The subjects of the study were the Customer's who visited Hotel Restaurant in Seoul more than 3 times so far. Included the clients who are VIP members of the 5-star hotels in Seoul and visit the relevant restaurants regularly, in order to draw a positive result of the study. The study can be said that the Customer's Affection of hotel restaurant users give a positive influence on a Psychological Ownership with a Hotel Restaurant. Second, the Psychological Ownership of hotel restaurant users also give a positive influence on a Long-Term relation Orientation with a Hotel Restaurant. Though I suggested conclusions and its implications based on my theoretical considerations and actual studies, however, I faced several obstacles. Further studies that can be helpful to overcome the obstacles require to be conducted to draw more detailed and precise results.