전통문화 공간의 가치측정에 관한 연구 - 전주한옥마을 중심으로 -

Jeonju Hanok Village is getting attention as a place for individual's emotional development, a person's interaction with other people, education of traditional culture, and urban cultural get-away through its traditional cultural place. But the value of traditional cultural place's beautiful environment and the preciousness of the place can be taken for granted. Any visitors can utilize this place once they visit Hanok Village. However, for it should be deeply pondered if visitors are realizing the value of utilizing its traditional cultural place, it is considered as a task, therefore, this study was conducted. In this study, it is difficult to measure social utility or benefit of environmental value of traditional cultural place for it does not have feedback and alternative market. For this cause, the study assumed the value of traditional cultural place by CVM(Contingent Valuation Method). According to the survey, individual annual beneficial value ranges from WTP(Willingness To Pay) median at about 29,000 won, to WTP mean value at about 32000, annual beneficial value per household derived from Hanok Village in Jeonju ranging from about seven billion three hundred million won, to eight billion won and annual total whole national beneficial value derived from Hanok Village ranging from six trillion three hundred billion won to six trillion nine hundred billion won. The assumed amount has its significance in that it cannot only appeal the importance of traditional cultural place to the visitors and make them much more satisfactory but also can be the cornerstone for future development plan and upkeep of traditional cultural place.